Martin & Co Worcester Franchise Owner, Nirvair Sander has strengthened his presence across Worcestershire after completing the acquisition of Parsons Choice in July 2026, marking his third business acquisition in the past 12 months.
The latest acquisition follows the successful purchases of two other lettings businesses in July 2025 and September 2025, continuing a period of sustained expansion for the ambitious Franchise Owner.
Parsons Choice was selected for its strong local reputation and loyal client base, providing an excellent strategic fit with Martin & Co Worcester’s customer-focused approach.
Nirvair said: “The owner was much respected by his clients, tenants and landlords alike, and we knew we could build on the foundation that he had created.
“Parsons Choice is a strategic fit for Martin & Co, matching our ethos of delivering excellent personal service to landlords and tenants through a family-owned business.”
The acquisition further strengthens Martin & Co Worcester’s position in the local market while expanding the services and support available to landlords and tenants.
Toby Phillips, Managing Director of Martin & Co, said: “Nirvair’s growth journey is a fantastic example of the ambition, commitment and entrepreneurial spirit that exists across our franchise network. He has built a strong business by combining a clear growth strategy with a focus on service quality and customer relationships. Acquisitions like Parsons Choice demonstrate the opportunities available to experienced operators who are looking to expand while retaining the local expertise and personal approach that clients value. We’re delighted to support Nirvair and his team as they continue to grow their presence across the Worcestershire and Gloucestershire region.”
Reflecting on the rapid pace of growth, Nirvair comments: “We’re always on the lookout for quality businesses that complement our existing portfolio across Worcestershire and Gloucestershire. We are ambitious in our growth plans and continue to seek opportunities that enhance our portfolio while maintaining the high standards our customers expect.”
For landlords joining the business through the acquisition, Nirvair believes the benefits extend beyond increased scale. “Our new landlords will enjoy an enhanced experience with an experienced operator that combines national reach with a local presence, delivering the personal service that matters.”
Tenants will also benefit from the expanded operation. “They’ll have the support of a strong team that’s always on hand to help.”
Nirvair is equally keen to reassure existing Parsons Choice clients that the transition will be seamless. “We’ve built a streamlined business that delivers an excellent service, helping both landlords and tenants remain compliant in today’s evolving rental environment.”
Having completed three acquisitions in a year, Nirvair credits his team’s commitment as the driving force behind the business’s success. “Hard work pays off, and having a great team behind you is vital. Ultimately, it’s my team that’s made this happen.”
Despite the pace of expansion, maintaining service standards has remained a key priority. “We invest heavily in training and supporting our people, and that commitment is reflected in the service we provide every day.”
Looking ahead, Nirvair says the business remains open to further opportunities. “We’re continuing to look for quality operators to join us on our journey. We’re always happy to have conversations with local agents to explore opportunities where we can work together and complement each other’s businesses,” he concludes.
