Our growth strategy and priorities for FY26
Growth
strategy
strategy
FY26
priorities
priorities
Franchising
Lettings
Sales
Keep lettings at our core and increase market penetration
Develop sales productivity and sales-led activities in the high-street-led brands
Help franchisees navigate regulatory changes
Relaunch the sales programme
Financial Services
Maximise opportunity across Group’s franchise network and existing customer base
Increase productivity and develop a market leading buy-to-let proposition
Licensing
Expand brand across UK and internationally, and attract more licensees and members
Expand F&C internationally and attract more members to the Guild
Growth
strategy
strategy
FY26
priorities
priorities
Platform model
Deliver greater value across the divisions by adding additional services and capabilities
Recruitment of new franchisees, licensees, members and advisers
Leverage the Privilege programme and enhanced value proposition to attract more franchisees and members
Digital marketing & AI to improve productivity and the customer experience
Roll out the successful AI trials further across the Group and launch new products
Agent acquisitions
Drive growth across the Group through providing indirect funding assistance and incentive programs